Categorized | Technology

Millennials prefer expensive stay options, study finds

CHENNAI: India’s millennials are preferring more expensive stay options in comparison to seniors, reveals a study.

While 22% of seniors aged above 55 spent over Rs 6,000 per night for their most significant trip during the year, over 34% of the millennials, specifically in the age group of 25-30, spent this much or more, says the study co-commissioned by by Phocuswright and ixigo.

This despite the fact that one out of every two millennial considers non-hotel lodging options such as private homes, bungalows, homestays and service apartments in preference to hotels. On the other hand, 70% of seniors tend to prefer hotels over non-hotel accommodations.

The study aggregates responses from over 2,700 online travellers, out of which almost half (48%) of the respondents were millennials.

Millennials also lead the trend towards independent and solo travel in India as compared to other major markets in APAC. About 45% of all Indian online leisure travellers have taken at least one solo trip in the last 12 months which is higher than travelers from other APAC countries.

In addition, Indians are taking shorter but more frequent trips, with only 14% of travellers surveyed having taken a trip of 14 days or longer in 2017.

Commenting on this trend, ixigo CEO and co-founder Aloke Bajpai said, “Millennials are changing the way Indians travel. Travel apps, coupled with rising smartphone penetration, have brought about a marked evolution in traveller behaviour. In 2017, online Indian travellers on an average spent Rs 1.5 lakh on their travel and took three leisure trips across the year. International travel has also increased, with two in five online Indian travellers having travelled internationally in the last 12 months, as compared to one in three during 2014. As millennials increasingly seek more personalised and offbeat travel choices, platforms such as ixigo will continue to grow in relevance.”

Article source: https://timesofindia.indiatimes.com/business/india-business/millennials-prefer-expensive-stay-options-study-finds/articleshow/62367148.cms

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